Who we are?

Representing more than 20.000 outlets, Serving Europe’s mission is to provide true leadership for branded food and beverage ‎service chains in the European Union.

We empower the sector and franchising systems to thrive by driving business prosperity, adaptability, and compliance, while fostering growth through the sharing of best practices.​

With geopolitics and societal trends, like the dietary revolution, reshaping the market, Serving Europe acts as the industry’s voice at the EU level – providing members with critical insights on EU policy and regulations to stay ahead and seize new opportunities.